YEEDOOR›Authors›Claire Bennett
YEEDOOR META ADS

Claire Bennett

Meta Ads Strategist & Paid Social Performance Advisor

Claire helps ecommerce brands turn Meta Ads spend into measurable growth by connecting Business Manager assets, campaign structure, creative, audiences, Pixel and Conversions API data with the store experience behind every click.

Meta AdsBusiness ManagerPixel / CAPICreative TestingRetargetingShopify
Claire Bennett, Meta Ads Strategist at YEEDOOR
Meta Ads · Tracking · PerformanceYEEDOOR
PROFESSIONAL BACKGROUND

Clean assets and trustworthy events before scaling spend.

Claire is part of YEEDOOR’s paid advertising practice, working with an internal nine-person advertising team focused on Meta Ads strategy, campaign operations, creative testing, conversion tracking and ecommerce performance.

Her role is to connect the Meta asset layer with campaign execution: who owns the Business Portfolio, which ad account, Page, Instagram account, Pixel and catalog belong together, whether events are being captured correctly, and which campaigns or creatives deserve more budget.

Her work is supported by YEEDOOR’s broader cross-border ecommerce experience, built over 17 years across independent ecommerce websites, paid media, analytics and major ecommerce platforms. That 17-year operating background belongs to the broader YEEDOOR team; Claire’s public role remains centered on Meta Ads and paid social performance.

WHAT CLAIRE FOCUSES ON

Meta Ads performance from Business Manager ownership to verified conversion events.

Meta Ads strategyTranslate business goals, product economics and funnel stages into a practical paid-social campaign plan.
Business Manager / Business PortfolioMap ownership, partner access, people, ad accounts, Pages, Instagram accounts, Pixels and catalogs correctly.
Ad account & asset accessDiagnose permission, ownership and partner-access issues that block campaign or tracking work.
Meta PixelVerify browser events, event parameters and ecommerce actions before using them for optimization.
Conversions APIStrengthen server-side event coverage, event matching and browser/server deduplication.
Events Manager diagnosticsRead event quality, diagnostics, domains and data-source health when reported conversions look wrong.
Shopify & Meta integrationIdentify storefront, checkout, customer-event, app or data-sharing issues that affect Meta measurement.
Catalog & commerce assetsConnect product catalogs, feeds and commerce assets to the right business and ad-account structure.
Campaign structure & audiencesBuild prospecting, retargeting and Advantage+ structures around audience signal, funnel stage and economics.
Creative testing & performanceTest hooks, formats, offers and messages systematically instead of treating creative as a one-time asset.
Attribution & conversion qualityCompare platform reporting with store outcomes and identify where attribution or event quality is misleading.
Cross-channel coordinationKeep Meta Ads measurement compatible with the same ecommerce funnel used by Google Ads and analytics.
CLAIRE’S METHOD

Audit → Map Assets → Instrument → Test → Scale

The goal is not to scale Meta spend while ownership, tracking or creative signals are unreliable. Claire first verifies the business assets and event layer, then tests campaign and creative hypotheses before increasing budget.

01Audit

Read the business, account history, funnel, store context and current paid-social performance.

02Map Assets

Confirm the Business Portfolio, ad account, Page, Instagram account, Pixel, domain and catalog relationships.

03Instrument

Verify Pixel, Conversions API, event parameters, matching, deduplication and consent behavior.

04Test

Test campaign structures, audiences, creatives, offers and landing-page alignment using controlled evidence.

05Scale

Increase or reallocate budget only when conversion quality and business outcomes support it.

LATEST META ADS WORK

Meta Ads & tracking work by Claire Bennett.

Practical guides on Meta Ads setup, asset ownership, Pixel and Conversions API tracking, creative testing and ecommerce paid-social performance.

CONNECT WITH CLAIRE

One identity across every channel.

Claire’s professional profiles and newsletter will be connected here as they go live, so her Meta Ads analysis, practical fixes and paid-social insights stay easy to follow.

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META ADS TEAM

Need a second opinion?

Share the Meta Ads, Business Manager, Pixel, Conversions API or ecommerce performance problem you are seeing. Claire and the YEEDOOR advertising team can help narrow it to ownership, tracking, campaign structure, creative or store implementation.

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Need a second opinion on your Meta Ads?

Claire and the YEEDOOR advertising team analyze Business Manager assets, campaign structure, creative, tracking and store performance to identify what is limiting Meta Ads efficiency.

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