Read
- Accessible GA4 properties
- Traffic and acquisition metrics
- Conversion and ecommerce outcomes
- Date and segment comparisons
GA4 is most useful when its traffic and conversion signals can be interpreted alongside the store, product feed and advertising systems that created them. YEEDOOR brings those sources into a shared merchant workspace.
Accessible dimensions and metrics depend on the GA4 property and the authorization granted to YEEDOOR.
A conversion drop can relate to traffic quality, campaign changes, product eligibility, inventory, merchandising or site behavior. YEEDOOR uses GA4 as one signal in a wider operating diagnosis.
Identify meaningful movement in traffic, engagement and conversion.
Relate analytics changes to advertising, feed and store events.
Measure whether approved operating actions produced the expected outcome.
Use measurement as part of continuous diagnosis and review.