This notice explains how long Ye Pixel keeps information and which service providers support the service. It should be read together with the Ye Pixel Privacy Policy and the Ye Pixel Security and Incident Response Notice.
1. Retention principles
We keep information only for as long as needed to provide Ye Pixel, meet the purposes described in our Privacy Policy, and comply with legal, tax, audit, or dispute requirements. When information is no longer needed, we delete it or irreversibly de-identify it.
A valid customer deletion request takes priority over the standard periods below. When such a request is confirmed, we delete or irreversibly de-identify the associated storefront event, order, delivery, and matching records.
2. Retention periods
| Information | Purpose | Retention |
|---|---|---|
| Storefront activity events | Conversion measurement and reporting | Up to 30 days |
| Verified order and attribution records | Order verification, attribution, merchant reporting | Up to 24 months |
| Delivery and destination records | Delivery status, retries, and audit | Up to 90 days after final status |
| Privacy request records | Responding to access and deletion requests | Up to 24 months |
| Export files prepared for a merchant | Merchant data export | Up to 7 days |
| Security and access records | Security, fraud prevention, and audit | Up to 12 months |
| Encrypted backup copies | Service recovery and data integrity | Up to 35 days |
Encrypted backup copies (AES-256-GCM) are not used for analytics and expire on their normal cycle.
3. Merchant account information
Merchant account information is kept while the merchant uses Ye Pixel. After uninstalling, future application access stops, and account information is deleted or de-identified according to the periods above, unless retention is required by law.
4. Shopper requests
Shoppers may contact the merchant or YEEDOOR to request access, correction, deletion, restriction, objection, or portability, or to withdraw consent. Where the merchant is the controller of shopper information, we support the merchant's response.
Deletion requests received through Shopify's established customer request process are handled through the application's request process and confirmed before action is taken.
5. Subprocessors
We use the following categories of service providers to operate Ye Pixel. They process information on our instructions and under confidentiality and data protection commitments.
| Provider | Purpose | Location |
|---|---|---|
| Tencent Cloud | Cloud hosting, storage, and backups | Singapore |
| Google Analytics 4 | Analytics destination connected by the merchant | As configured by the merchant |
| Meta Platforms | Advertising destination connected by the merchant | As configured by the merchant |
| Google Ads | Advertising destination connected by the merchant | As configured by the merchant |
Google Analytics 4, Meta, and Google Ads are connected by the merchant. Ye Pixel does not send information to a destination the merchant has not authorized.
6. International transfers
We provide Ye Pixel from facilities located in Singapore. Information may be processed in other countries where our service providers operate. Where required, we use contractual safeguards and standard contractual clauses to protect information transferred across borders.
7. Changes
We may update this notice as the service, our providers, or legal requirements change. The effective date at the top of this page identifies the current version.
8. Contact
Questions about retention or subprocessors can be sent to aiken@yeedoor.com with the subject “Privacy request — Ye Pixel”.
YEEDOOR
Hangzhou Yidao Chuhai Digital Technology Co., Ltd.
Website: www.yeedoor.com
Support: www.yeedoor.com/support